WHAT WE DO

We are a promotion collective making it easier for flower and plant growers to exhibit at Europe's trade fairs.

One open stand, one team, and the products of growers placed side by side right in front of the buyers, growers and press that decide what the market buys next.

WHY TOGETHER

If you want to go fast, go alone. If you want to go further, go together.

A solo booth costs you a stand, hotel, tranport and days of your time on preparations alone. A collective stand shares all, and pulls in more visitors. More traffic, more eyes, more introductions for every grower standing on it.

ALL IN ONE

We run the event from A to Z.

We do it all: from registration, transport and logistics to build-up, presentation and hosting on the floor. No booth to build. No truck to book. No paperwork to wrestle. You deliver your product and we make sure the market sees it at its best.

OPEN FOR 
VIEWING

An open stand, made for browsing

Our stand has an open structure: visitors walk in freely and browse at ease. Our team talks them through your product and makes the first introductions. Those connections are yours — follow them up at the expo, or from home if you are not travelling.

Why growers join

01

Bigger stage, shared cost.

Your product stands with the best in the market — and you carry only your share.

02

Everything handled.

Transport, build-up, presentation, hosting. All of it ours.

03

A stand people walk into.

Open by design: easy to browse, easy to talk, easy to remember.

04

First connections, for you.

We start the conversations. You own them.

05

Real market experience.

We know the halls, the buyers and the rules in every market we exhibit.

06

Sit it out, stay in.

Can't travel this time? Your product is still on the floor — and so are the leads.

Upcoming EVENTS

Formland

31 jan – 2 feb 2027
Herning, 🇩🇰 Denmark

Myplant & Garden

17 – 19 feb 2027
Milan, 🇮🇹 Italy

Salon FlorEvent

14 – 15 mrt 2027
Nice, 🇫🇷 France

Flora Expo Astana

7 – 9 apr 2027
Astana, 🇰🇿 Kazakhstan

Zieleń to Życie
(Green is Life)

2 – 4 sep 2027
Warsaw, 🇵🇱 Poland

Elmia Garden

6 – 7 okt 2027
Jönköping, 🇸🇪 Sweden

Salon Novafleur

not confirmed yet
Reims, 🇫🇷 France

Join The Blooming Collective for the 2027 season!

Do you want your flowers and plants in front of the European market — without going it alone? Tell us what you grow, and we will tell you which shows take you further.

Thank you! Your submission has been received!
Meanwhile, watch our past Online Flower Shows
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