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The 2026 SAF (Society of American Florists) Annual Convention was held in Amelia Island, Florida. Before the event, it was already clear it was going to be a good one, as more florists had pre-registered than the year before. That momentum carried through the entire event, where the venue stayed crowded with florists from all over the United States.
The SAF convention is all about sharing knowledge — not only during the official sessions, but also in every conversation between florists and other industry professionals throughout the event. That spirit of openness is what makes the gathering so valuable, and it's exactly the audience Flower Circus loves to meet.
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During the supplier expo, Flower Circus wowed florists with a stunning showcase of flowers at our booth. We featured beautiful blooms from four trusted partners:
The "oohs and aahs" from passing florists quickly turned into great conversations, with many visitors stopping to ask detailed questions about the products on display. You can really sense that the florists in attendance are there to learn — and they're not shy about digging into the specifics.
This marked Flower Circus's second time attending the SAF Convention, and the difference was tangible. We reconnected with a host of familiar faces and made plenty of new floral friends along the way. Even after the supplier expo officially wrapped, visitors kept coming by the booth to ask more about the flowers we had showcased — a sure sign the conversations were sparking real curiosity.
As an added bonus, the convention was held at a beautiful location, giving the Flower Circus team the chance to capture some gorgeous photographs alongside the flowers we showcased. You'll find those images in the gallery below this article — a fitting memento of a convention that delivered on every front.
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