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Flower Magician
With 25 plus years of floristry experience and a teacher’s heart, Alex shares high level technique and infinite creativity through Flower Circus, helping florists build stronger skills, sharper style, and more confidence in every design.
Nickname:
El Florista
Special Powers:
Teaching, infinite creativity
Alex Segura is the kind of designer who makes you want to grab your tools and try something new straight away. A graduate of the Escola d’Art Floral de Catalunya with more than 25 years of experience as a florist, Alex combines deep technique with a fresh, fearless style. And yes, he also studied Graphic Design, which helps explain why his work always feels so clear, so balanced, so intentional.
Alex has taught courses and delivered demonstrations across Europe, Asia, Australia, and the Americas, including countries such as Spain, Portugal, France, Italy, Belgium, the Netherlands, Russia, Mexico, Taiwan, China, Japan, Hong Kong, Korea, Singapore, and Australia. If you are looking for practical education that travels well, this is it.
He has also participated in national and international competitions in multiple countries and is National Jury certified by Florint, judging both national and international competitions. In other words, Alex does not just teach creativity, he teaches standards, structure, and how to level up your work.
With Flower Circus, Alex now shares that knowledge with florists worldwide, promoting flowers and spreading the love of floral design, with plenty of “how to” along the way. Want to contact Alex? Fill in the form below and we will connect you.
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