Pirjo Koppi

Some florists love flowers, Pirjo Koppi lives inside them. Based in Finland, Pirjo is one of those rare florists where there is no real separation between work, life, and passion—it all blends into one continuous floral language. She describes floristry as something as natural as breathing, and honestly, it shows in everything she touches.

Her journey runs deep in the international floral world: competitions, demonstrations, teaching, judging, and creative work across Europe, Asia, and beyond. From early competition years in the 1990s to podium finishes on the world stage, she has built a reputation not just as a designer—but as a performer under pressure. And then there’s her signature: colour. Especially pink.

Pirjo openly embraces it—not as a trend, but as an attitude. Her work often carries a soft-but-confident brightness, where pink isn’t sweet or decorative… it’s expressive, bold, and full of personality. She has taught, judged, published books, and created floral collections that range from delicate bridal work to experimental, high-concept design pieces. Her influence stretches far beyond Finland, into an international floral stage where she is recognised as a master florist and educator. But underneath all the titles and awards, her philosophy stays simple:

Flowers are joy. Colour is language. And pink is absolutely non-negotiable.