Floriana Jones
The Flower Adventurer
With the spirit of an explorer and a nose for rare finds, Floriana Jones brings the thrill of discovery to Flower Circus, reminding florists and flower lovers that every bloom has a story worth chasing.
Floriana Jones does not just love flowers, he lives for the hunt. Safari hat on, flower journal in hand, and a healthy obsession with whatever rare variety he has just heard a rumour about, Floriana is the Flower Circus character who takes you behind the scenes of the floral world and into the places most people never get to see.
Black Cymbidium orchids? He has tracked them down. Parrot lilies in full bloom? He found them at Bredefleur, in two parts, because one adventure was not enough. Wild tulip varieties at Borst Bloembollen, dancing Gladiolus Flamenco, Butterfly Ranunculus, Campanula fields and 200 Aster varieties in a single greenhouse, Floriana has been to all of them, and he wants you to come along every time.
Passionate, emotional, and definitely a little over the top, he reminds us that the world of flowers is genuinely enormous, and that there is always something new to discover if you are willing to go looking. For florists and growers, following Floriana is a shortcut to staying curious and knowing what is coming next in the flower world.
Discover Floriana Jones’ adventures on the Flower Circus YouTube channel.