John Elstgeest

Meet John Elstgeest – The Visionary Behind Flower Circus

John Elstgeest didn't just create Flower Circus—he built a global movement that's been inspiring florists worldwide since 2016. With decades of flower industry experience spanning every corner of the business, John transformed his passion for floristry into a platform that connects, educates, and entertains flower professionals across continents.

From Nursery Floors to Global Stages

John's journey started at ground level—literally picking weeds at a local nursery as a young enthusiast. That hands-on beginning sparked a career that would take him through every layer of the flower industry: buying, marketing, sales, and international trade. Working with leading flower companies, John didn't just learn the business—he studied how floristry works differently across cultures, regions, and markets.

Why John Founded Flower Circus

After witnessing incredible talent and innovation across the flower world, John knew this knowledge couldn't stay siloed. In 2016, he launched Flower Circus with a bold mission: bring world-class floral designers together to teach, inspire, and help florists sell more flowers while having fun doing it.

More Than a Director: A Connector of Flower Communities

John's superpower isn't just his encyclopedic flower knowledge—it's his ability to bring people together. Whether he's hosting a live demonstration in Tokyo, running a workshop in Amsterdam, or connecting growers with designers online, John creates spaces where the global flower community thrives.

He's a regular speaker at floral trade shows, teaches workshops on commercial floristry and industry trends, and somehow makes everyone he meets fall a little more in love with flowers. (Seriously, his enthusiasm is contagious.)

John's Cast of Characters

Beyond his role as Flower Circus Director, John brings floral education to life through beloved personalities:

Dr. van Bloom – The walking encyclopedia of flower knowledge, answering your toughest floral questions
Floriana Jones – The adventurous explorer hunting rare blooms in the wild
Claude Bouquet – The colorful artist turning flowers into masterpieces